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Media handbook a complete guide to advetising media selection, planning, reserach and buying

Katz Helen

Media handbook a complete guide to advetising media selection, planning, reserach and buying - 3rd - New Jersey Lawrence Erlbaum Associates USA 2007 - xvii,189p. cm. - Lea's communication .

ISBN: 0805857184 (pbk) 1524.89

Standard No.: 89411

Source: 25218, 24/03/2008, Segment Book Distributors Textual

Subjects--Topical Terms:
SOCIOLOGY

Dewey Class. No.: Y:393g, P7(RR)

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