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Advertising exposure , memory, and choice

Mitchell Andrew A. Ed.

Advertising exposure , memory, and choice - New Jersey Psychology Press U.S.A 2009 - vii, 349p. cm. - Adertising and consumer Psychology : A series by the society for consumer psychology .

ISBN: 0805806857 (hbk) 5563.82

Standard No.: 99245

Source: 04931, 18/09/2009, Atlantic Publisher & Dist. Pvt Ltd. Textual

Subjects--Topical Terms:
ECONOMICS

Dewey Class. No.: X:513, P9

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