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Persuasion in advertising

O'Shanghnessy John

Persuasion in advertising - New Jersey Routledge USA 2004 - xi,220p. cm.

ISBN: 9780415322249 (pbk) 2353.31

Standard No.: 100763

Source: 09-06650, 05/11/2009, Atlantic Publisher & Dist. Pvt Ltd. Textual

Subjects--Topical Terms:
ECONOMICS

Dewey Class. No.: X:513:(5), P4

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