Marketing management (Record no. 1237392)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00959nam a2200289Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250117103435.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 008 250103s9999 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138561403 |
| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | Textbook |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CSL |
| Language of cataloging | eng |
| Transcribing agency | CSL |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| Source of code | eng |
| 084 ## - COLON CLASSIFICATION NUMBER | |
| Classification number | B2T0bX:8B R0 |
| Assigning agency | CSL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Visconti, Luca M |
| 9 (RLIN) | 731063 |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing management |
| Statement of responsibility, etc. | Visconti, Luca M; Lisa, Penaloza |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Park avenue |
| Name of publisher, distributor, etc. | Routledge New york |
| Date of publication, distribution, etc. | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxv,528p. ill. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer and marketer identity and community politics |
| 9 (RLIN) | 733066 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Cultures consumers and corporations |
| 9 (RLIN) | 733067 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Dove in russia |
| 9 (RLIN) | 733068 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Market development in the african context |
| 9 (RLIN) | 733069 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | tribal marketing |
| 9 (RLIN) | 733070 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Operational Research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lisa, Penaloza |
| 9 (RLIN) | 731065 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Textbook |
| Classification part | B2T0bX:8B R0 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Science Library | Central Science Library | 2025-01-17 | Bright Book Service | 2094, 21/01/2023 | B2T0bX:8B R0 | SL1655339 | 2025-01-17 | 2025-01-17 | Textbook |