Marketing warfare (Record no. 1287860)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00465nam a2200169Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250326140920.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250326s9999 xx 000 0 und d |
| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | Textbook |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | FMSL |
| Language of cataloging | eng |
| Transcribing agency | FMSL |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| Source of code | eng |
| 084 ## - COLON CLASSIFICATION NUMBER | |
| Classification number | X:51 M6 |
| Assigning agency | FMSL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ries A L |
| 9 (RLIN) | 288469 |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing warfare |
| Statement of responsibility, etc. | Ries A L; Trout J |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | New York, McGraw-Hill |
| Date of publication, distribution, etc. | 1986 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Textbook |
| Classification part | X:51 M6 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Faculty of Management Library | Faculty of Management Library | 2025-03-26 | X:51 M6 | ML1141741 | 2025-03-26 | 2025-03-26 | Textbook |