Integrated marketing communication : creative strategy from idea to implementation (Record no. 1304348)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00621nam a2200217Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250326144622.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250326s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788190445481 |
| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | Textbook |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | FMSL |
| Language of cataloging | eng |
| Transcribing agency | FMSL |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| Source of code | eng |
| 084 ## - COLON CLASSIFICATION NUMBER | |
| Classification number | X:51 P7 |
| Assigning agency | FMSL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Blakeman R |
| 9 (RLIN) | 749932 |
| 245 #0 - TITLE STATEMENT | |
| Title | Integrated marketing communication : creative strategy from idea to implementation |
| Statement of responsibility, etc. | Blakeman R |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | New Delhi, Pinnacle |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 267p |
| 365 ## - TRADE PRICE | |
| Price amount | 350 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Textbook |
| Classification part | X:51 P7 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Faculty of Management Library | Faculty of Management Library | 2025-03-26 | University Book House | 350.00 | X:51 P7 | ML1488820 | 2025-03-26 | 2025-03-26 | Textbook |