Brand Meaning Management :Review of marketing Research (Record no. 1308013)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00591nam a2200205Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250326145549.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250326s9999 xx 000 0 und d |
| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | Textbook |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | FMSL |
| Language of cataloging | eng |
| Transcribing agency | FMSL |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| Source of code | eng |
| 084 ## - COLON CLASSIFICATION NUMBER | |
| Classification number | X:512 Q5.12 |
| Assigning agency | FMSL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra Naresh K. |
| 245 #0 - TITLE STATEMENT | |
| Title | Brand Meaning Management :Review of marketing Research |
| Statement of responsibility, etc. | Malhotra Naresh K. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bingley |
| Name of publisher, distributor, etc. | Bingley, Emerald |
| Date of publication, distribution, etc. | 2015 |
| 365 ## - TRADE PRICE | |
| Price amount | 9242.1299999999992 |
| 490 ## - SERIES STATEMENT | |
| Volume/sequential designation | 12 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Textbook |
| Classification part | X:512 Q5.12 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Faculty of Management Library | Faculty of Management Library | 2025-03-26 | Ansh Book International | 9242.13 | X:512 Q5.12 | ML1634568 | 2025-03-26 | 2025-03-26 | Textbook |