Contemporary Issues in Marketing and Consumer Behaviour (Record no. 1308507)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01415nam a2200265 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250411170121.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250408b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781032062006 |
| 037 ## - SOURCE OF ACQUISITION | |
| Terms of availability | Textual |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | RTL |
| Transcribing agency | RTL |
| 084 ## - COLON CLASSIFICATION NUMBER | |
| Classification number | X:51:(S:44) R3 |
| Assigning agency | RTL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Parsons, Elizabeth |
| 9 (RLIN) | 233650 |
| 245 ## - TITLE STATEMENT | |
| Title | Contemporary Issues in Marketing and Consumer Behaviour |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 198 p. |
| Other physical details | Includes references and index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Digital Marketing |
| 9 (RLIN) | 460755 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behaviour |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Maclaran, Pauline |
| Relator term | Co-author |
| 9 (RLIN) | 233651 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ashman, Rachel |
| Relator term | Co-author |
| 9 (RLIN) | 751901 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chatzidakis, Andreas |
| Relator term | Co-author |
| 9 (RLIN) | 290694 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Colon Classification (CC) |
| Suppress in OPAC | No |
| Koha item type | Textbook |
| Classification part | X:51:(S:44) R3 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Colon Classification (CC) | Ratan Tata Library | Ratan Tata Library | 2025-04-08 | X:51:(S:44) R3 | RT1528340 | 2025-04-08 | 2025-04-08 | Textbook |