Marketing: (Record no. 1430888)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00596nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250522114940.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250522b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9798886130669 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | rda |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hollensen, Svend., |
| Relator term | author |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing: |
| Remainder of title | A Relationship Perspective |
| Statement of responsibility, etc. | by Svend Hollensen and Marc Oliver Opresnik. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London: |
| Name of publisher, distributor, etc. | World Scientific, |
| Date of publication, distribution, etc. | 2024. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii,502p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | References: Aaker, D.A., Ackhoff, R.I.. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Opresnik, Mark Oliver., |
| Relator term | author |
| 9 (RLIN) | 810303 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Colon Classification (CC) |
| Koha item type | General Books |
| Edition | 2 |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Colon Classification (CC) | Faculty of Management Library | Faculty of Management Library | General Stacks | 2024-10-11 | 2095.00 | X:51 R4 | ML1635902 | 2025-05-22 | General Books |