Digital Marketing Strategy: (Record no. 1431130)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00618nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250529150144.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250528b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781035311323 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | rda |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lahtinen, Niko., |
| Relator term | author |
| 9 (RLIN) | 810864 |
| 245 ## - TITLE STATEMENT | |
| Title | Digital Marketing Strategy: |
| Remainder of title | Create Strategy, Put it Into Practice, Sell More |
| Statement of responsibility, etc. | by Niko Lahtinen |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | U.K.: |
| Name of publisher, distributor, etc. | Edward Elgar: |
| Date of publication, distribution, etc. | 2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv,154p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | References: Chaffey, D. & Ellis-Chadwick, F.. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Marketing |
| 9 (RLIN) | 810863 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lahtinen, Niko...[et.al.] |
| Relator term | author |
| 9 (RLIN) | 810865 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Colon Classification (CC) |
| Koha item type | General Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Colon Classification (CC) | Faculty of Management Library | Faculty of Management Library | General Stacks | 2024-10-11 | 27.95 | X:51:(D6,9B) R3 | ML1635943 | 2025-05-28 | 2025-05-28 | General Books |