Hooked: (Record no. 1431272)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01432nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250602101002.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250602b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780241184837 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CSL |
| Transcribing agency | CSL |
| 041 ## - LANGUAGE CODE | |
| Source of code | eng |
| Language code of text/sound track or separate title | eng |
| 084 ## - COLON CLASSIFICATION NUMBER | |
| Classification number | O_,3N8,H Q9 |
| Assigning agency | CSL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Eyal, Nir |
| Relator term | author. |
| 9 (RLIN) | 809641 |
| 245 ## - TITLE STATEMENT | |
| Title | Hooked: |
| Remainder of title | How to Build Habit-Forming Products |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | Penguin Life, |
| Date of publication, distribution, etc. | 2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 246p. |
| Other physical details | : ill. |
| Dimensions | ; 20 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bonus content, acknowledgements and notes |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?<br/>Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior |
| Form subdivision | Habit formation |
| General subdivision | Product design |
| 9 (RLIN) | 811310 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | User-centered system design |
| Form subdivision | Human-computer interaction |
| General subdivision | Internet marketing |
| Chronological subdivision | Psychology, Industrial |
| 9 (RLIN) | 811311 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hoover, Ryan |
| Relator term | co-author. |
| 9 (RLIN) | 811312 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Colon Classification (CC) |
| Suppress in OPAC | No |
| Koha item type | General Books |
| Classification part | O_,3N8,H Q9 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Colon Classification (CC) | Central Science Library | Central Science Library | 2025-03-05 | N R Book Distributors | O_,3N8,H Q9 | SL1656360 | 2025-06-02 | 2025-06-02 | General Books |