Data analytics for business : (Record no. 1433098)

MARC details
000 -LEADER
fixed length control field 02790cam a22002418i 4500
001 - CONTROL NUMBER
control field 23334627
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250630102734.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230927s2024 enk b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781032372624
040 ## - CATALOGING SOURCE
Original cataloging agency CSL
Language of cataloging eng
Transcribing agency CSL
041 ## - LANGUAGE CODE
Source of code eng
Language code of text/sound track or separate title eng
084 ## - COLON CLASSIFICATION NUMBER
Classification number B28:(X:74) R4
Assigning agency CSL
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Garn, Wolfgang,
Relator term author.
9 (RLIN) 752004
245 10 - TITLE STATEMENT
Title Data analytics for business :
Remainder of title AI, ML, PBI, SQL, R
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Abingdon:
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2024.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 270p.
Other physical details : ill.
Dimensions ; 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc. "We are drowning in data but are starved for knowledge. Data Analytics for Business is the discipline of extracting actionable insights by structuring, processing, analysing and visualising data using methods and software tools. Hence, we gain knowledge by understanding the data. A roadmap to achieve this is encapsulated in the knowledge discovery in databases (KDD) process. Databases help us to store data in a structured way. The Structure Query Language (SQL) allows us to gain first insights about business opportunities. Visualising the data using Business Intelligence tools and Data Science languages deepens our understanding of the key performance indicators and business characteristics. This can be used to create relevant classification and prediction models. For instance, to provide customers with the appropriate products or predict the eruption time of geysers. Machine Learning algorithms help us in this endeavour. Moreover, we can create new classes using unsupervised learning methods. This can be used to define new market segments or group customers with similar characteristics. Finally, Artificial Intelligence allows us to reason under uncertainty and find optimal solutions for business challenges. All these topics are covered in this book with a hands-on process. That means, we use numerous examples to introduce the concepts and several software tools to assist us. Several interactive exercises support us in deepening the understanding and keep us engaged with the material. This book is appropriate for master students but can be used for undergraduate students. Practitioners benefit from the readily available tools. The material was especially designed for Business Analytics degrees with a focus on Data Science. It can also be used for Machine Learning or Artificial Intelligence classes. This entry-level book is ideally suited for a wide range of disciplines wishing to gain actionable data insights in a practical manner"--
Assigning source Provided by publisher.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management
General subdivision Statistical methods.
9 (RLIN) 814877
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management
General subdivision Data processing.
9 (RLIN) 814878
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Database management.
9 (RLIN) 814879
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Colon Classification (CC)
Koha item type Textual
Classification part B28:(X:74) R4
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Colon Classification (CC)     Central Science Library Central Science Library 2024-10-25 SHIVAM BOOKS SERVICE   B28:(X:74) R4 SL1655962 2025-06-30 2025-06-30 Textual
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