Entrepreneurial marking: Beyond professionalism to creativity, leadership, and sustainability (Record no. 1464697)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01180nam a2200217 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251014095933.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251014b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119835202 |
| 037 ## - SOURCE OF ACQUISITION | |
| Terms of availability | Textual |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | RTL |
| Transcribing agency | RTL |
| 084 ## - COLON CLASSIFICATION NUMBER | |
| Assigning agency | RTL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 848135 |
| 245 ## - TITLE STATEMENT | |
| Title | Entrepreneurial marking: Beyond professionalism to creativity, leadership, and sustainability |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken |
| Name of publisher, distributor, etc. | John Wiley & sons, Inc. |
| Date of publication, distribution, etc. | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 266 p. |
| Other physical details | Includes bibliographical reference and index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Marketing legend Phil Kotler and his colleagues explain why the conventional "professional" approach to marketing is no longer enough. Marketers must be more entrepreneurial, creative, and risk-taking, if they are to adapt to the challenges of the post-pandemic digital world. Entrepreneurial Marketing explains the basics of professional marketing and marketing operations, but also how this foundation must support entrepreneurial thinking and risk-taking. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kartajaya, Hermawan |
| Relator term | Co-author |
| 9 (RLIN) | 848136 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Huan, Hooi den |
| Relator term | Co-author |
| 9 (RLIN) | 848137 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mussry, Jacky |
| Relator term | Co-author |
| 9 (RLIN) | 848138 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Colon Classification (CC) |
| Suppress in OPAC | No |
| Koha item type | Textual |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Colon Classification (CC) | Ratan Tata Library | Ratan Tata Library | 2025-10-14 | RT1528485 | 2025-10-14 | 2025-10-14 | Textual |