Marketing management: A customer-centric approach (Record no. 1465378)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00892nam a2200193 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251113164640.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251113b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781529624250 |
| 037 ## - SOURCE OF ACQUISITION | |
| Terms of availability | textual |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | RTL |
| Transcribing agency | RTL |
| 084 ## - COLON CLASSIFICATION NUMBER | |
| Assigning agency | RTL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Selnes, Fred |
| 9 (RLIN) | 851333 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management: A customer-centric approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Sage |
| Date of publication, distribution, etc. | 2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 341 p. |
| Other physical details | Includes bibliographical reference and index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Marketing management is the process of planning, implementing, and controlling marketing activities to achieve organizational goals. It involves understanding customer needs, developing strategies for products and services, setting prices, promoting them through various channels, and analyzing results to ensure goals are met profitably. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lanseng, Even J. |
| Relator term | Co-author |
| 9 (RLIN) | 851334 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Colon Classification (CC) |
| Suppress in OPAC | No |
| Koha item type | Textual |
No items available.