Marketing management (Record no. 1467066)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00913 a2200301 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260306171608.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260306b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-93-671-3819-9 |
| 037 ## - SOURCE OF ACQUISITION | |
| Terms of availability | TB |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CRL |
| Transcribing agency | CRL |
| 041 ## - LANGUAGE CODE | |
| Source of code | eng |
| Language code of text/sound track or separate title | eng |
| 084 ## - COLON CLASSIFICATION NUMBER | |
| Classification number | X:51-8 R5 |
| Assigning agency | CRL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 862277 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 17th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Noida, India: |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2026. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 649p. |
| 365 ## - TRADE PRICE | |
| Price amount | 1180 |
| Currency code | INR |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Economics |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| Relator term | Author, |
| 9 (RLIN) | 849180 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chernev, Alexander |
| Relator term | Author, |
| 9 (RLIN) | 849181 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sheth, Jagdish N. |
| Relator term | Author, |
| 9 (RLIN) | 849182 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shaines, G. |
| Relator term | Author, |
| 9 (RLIN) | 1128668 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Textbook |
| Source of classification or shelving scheme | Colon Classification (CC) |
| Edition | 17th |
| Classification part | X:51-8 R5 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Colon Classification (CC) | Central Library | Central Library | 2026-03-06 | Classic Book Service | 944.00 | 250 & 04/02/2026/183 & 13/01/2026 | X:51-8 R5 | CL1925975 | 2026-01-14 | 1180.00 | 2026-01-14 | Textbook | Department of Continuing Education and Extension | |||||
| Colon Classification (CC) | Central Library | Central Library | 2026-03-06 | Classic Book Service | 944.00 | 250 & 04/02/2026/183 & 13/01/2026 | X:51-8 R5 | CL1925454 | 2026-03-06 | 1180.00 | 2026-01-14 | Textbook | Department of Continuing Education and Extension |