Marketing by Contingency in the Time of COVID-19 (Record no. 1740769)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00761nam a2200289Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260324114409.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 008 260324s9999 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781003300694 |
| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | EBOOK |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CRL |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | eng |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CRL |
| 041 ## - LANGUAGE CODE | |
| Source of code | eng |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 084 ## - COLON CLASSIFICATION NUMBER | |
| Assigning agency | CRL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Alicia de la Peña; Juan Bernardo Amezcua Nuñez |
| 9 (RLIN) | 1150608 |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing by Contingency in the Time of COVID-19 |
| 245 #0 - TITLE STATEMENT | |
| Remainder of title | Overcoming Business Crises and Meeting Marketing Challenges |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Taylor and Francis |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2022 |
| 365 ## - TRADE PRICE | |
| Price type code | |
| 365 ## - TRADE PRICE | |
| Price amount | 240 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://www.taylorfrancis.com/books/9781003300694">http://www.taylorfrancis.com/books/9781003300694</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | eBooks |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library | Central Library | 2026-03-24 | CL2022985 | 2026-03-24 | 2026-03-24 | eBooks |