Digital disruption in marketing and communications: A strategic and organizational approach (Record no. 3600)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01001nam a2200313Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220912144117.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220909b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780367196295 (hbk) |
| 037 ## - SOURCE OF ACQUISITION | |
| Terms of availability | Textual |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | eng |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Magnotta Edoardo |
| 245 #0 - TITLE STATEMENT | |
| Title | Digital disruption in marketing and communications: A strategic and organizational approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii,229p. ill |
| Dimensions | cm |
| 500 ## - GENERAL NOTE | |
| General note | Bibliography 222-226p.index 227-229p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communacation and lobbying |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | From marketing to branding |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing in the future company |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Operational Research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Classification part | B2T0b8B, R0 |
| Koha item type | Textual |
| Source of classification or shelving scheme | Colon Classification (CC) |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Science Library | Central Science Library | 2022-09-12 | 20208, 17/01/2020, Channel Publications | B2T0b8B R0 | SL1654426 | 2022-09-12 | 2022-09-12 | Textual |