Motivation in advertising (Record no. 390307)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00737nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220924113637.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220923b |||||||| |||| 00| 0 eng d |
| 037 ## - SOURCE OF ACQUISITION | |
| Terms of availability | General Books |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ARTS |
| Transcribing agency | ARTS |
| Language of cataloging | eng |
| 041 ## - LANGUAGE CODE | |
| Source of code | eng |
| Language code of text/sound track or separate title | eng |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Martineau Pierre |
| 9 (RLIN) | 170275 |
| 245 #0 - TITLE STATEMENT | |
| Title | Motivation in advertising |
| Remainder of title | Motives that make people buy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | NA |
| Name of publisher, distributor, etc. | NA |
| Date of publication, distribution, etc. | 1957 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | p. |
| 490 ## - SERIES STATEMENT | |
| Series statement | McGraw Hill series in marketing advertising ed by Steuart Henderson Britt |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ECONOMICS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Classification part | X:512, J7-;1 |
| Koha item type | General Books |
| Source of classification or shelving scheme | Colon Classification (CC) |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Arts Library | Arts Library | 2022-09-24 | X:512 J7-;1 | AL0304858 | 2022-09-24 | 2022-09-24 | General Books |