Analysis for strategic marketing (Record no. 51291)

MARC details
000 -LEADER
fixed length control field 00863nam a2200289Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220912150626.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220909b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 3321001982 (pbk)
037 ## - SOURCE OF ACQUISITION
Terms of availability Textual
040 ## - CATALOGING SOURCE
Original cataloging agency CSL
Language of cataloging eng
Transcribing agency CSL
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Rao Vithala R
245 #0 - TITLE STATEMENT
Title Analysis for strategic marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Reading, Massachusetts
Name of publisher, distributor, etc. Addison Wesley Publishing Company
Date of publication, distribution, etc. 1998
300 ## - PHYSICAL DESCRIPTION
Extent xiii,514p
500 ## - GENERAL NOTE
General note Includes bibliographical references; Appendix A-B, 376-382p,407-420p; Indexes 507-514p
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Steckel Joel H
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Classification part B2T0b8B, N8
Koha item type Textual
Source of classification or shelving scheme Colon Classification (CC)
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Central Science Library Central Science Library 2022-09-12 Shankar,   B2T0b8B N8 SL1174724 2022-09-12 2022-09-12 Textual
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