Marketing a new product (Record no. 524583)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00776nam a2200265Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220925193118.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220923b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0805341021 |
| 037 ## - SOURCE OF ACQUISITION | |
| Terms of availability | General Book |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | RTL |
| Transcribing agency | RTL |
| Language of cataloging | eng |
| 041 ## - LANGUAGE CODE | |
| Source of code | eng |
| Language code of text/sound track or separate title | eng |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hisrich Robert D |
| 9 (RLIN) | 247331 |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing a new product |
| Remainder of title | Its planning development |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | California |
| Name of publisher, distributor, etc. | Benjamin/Cummings Publ. |
| Date of publication, distribution, etc. | 1978 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix,358p |
| Dimensions | cm. |
| 500 ## - GENERAL NOTE | |
| General note | Bibliography chapterwise |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 15998 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Peters Michael P |
| 9 (RLIN) | 247332 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Classification part | X:51, L8 |
| Koha item type | General Books |
| Source of classification or shelving scheme | Colon Classification (CC) |
No items available.