Strategic brand management (Record no. 537415)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00712nam a2200253Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220925200655.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220923b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8172400489 |
| 037 ## - SOURCE OF ACQUISITION | |
| Terms of availability | General Book |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | RTL |
| Transcribing agency | RTL |
| Language of cataloging | eng |
| 041 ## - LANGUAGE CODE | |
| Source of code | eng |
| Language code of text/sound track or separate title | eng |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kapferer Jean-Noel |
| 9 (RLIN) | 258230 |
| 245 #0 - TITLE STATEMENT | |
| Title | Strategic brand management |
| Remainder of title | New approaches |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Delhi |
| Name of publisher, distributor, etc. | Global Business Press |
| Date of publication, distribution, etc. | 1992 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 230p |
| Dimensions | cm. |
| 500 ## - GENERAL NOTE | |
| General note | Bibliography : p 213-18 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Survey |
| 9 (RLIN) | 242940 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Classification part | X:511, N2 |
| Koha item type | General Books |
| Source of classification or shelving scheme | Colon Classification (CC) |
No items available.