Global marketing and advertising (Record no. 583557)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00728nam a2200253Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220925225442.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220923b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0803959699 |
| 037 ## - SOURCE OF ACQUISITION | |
| Terms of availability | General Book |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | RTL |
| Transcribing agency | RTL |
| Language of cataloging | eng |
| 041 ## - LANGUAGE CODE | |
| Source of code | eng |
| Language code of text/sound track or separate title | eng |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | De Mooij Marieke |
| 9 (RLIN) | 292462 |
| 245 #0 - TITLE STATEMENT | |
| Title | Global marketing and advertising |
| Remainder of title | Understanding culture paradox |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Sage Publication UK |
| Date of publication, distribution, etc. | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 316p. |
| Dimensions | cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Economics |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | International Trade |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Classification part | X:540gY:1, N8 |
| Koha item type | General Books |
| Source of classification or shelving scheme | Colon Classification (CC) |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ratan Tata Library | Ratan Tata Library | 2022-09-25 | X:540gY:1 N8 | RT1135944 | 2022-09-25 | 2022-09-25 | General Books |