Advertising and IMC (Record no. 609029)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00934nam a2200289Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220926003852.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220923b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332574144 |
| 037 ## - SOURCE OF ACQUISITION | |
| Terms of availability | General Book |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | RTL |
| Transcribing agency | RTL |
| Language of cataloging | eng |
| 041 ## - LANGUAGE CODE | |
| Source of code | eng |
| Language code of text/sound track or separate title | eng |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | MORIARTY Sandre |
| 9 (RLIN) | 307925 |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising and IMC |
| Remainder of title | Principles and practice |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 669p |
| Dimensions | cm. |
| 490 ## - SERIES STATEMENT | |
| Series statement | Critical Perspectives On The World Economy |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Commerce |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | MITCHELL Nancy D |
| 9 (RLIN) | 307926 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | WELLS William D |
| 9 (RLIN) | 307927 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Classification part | X:513, Q6 |
| Koha item type | General Books |
| Source of classification or shelving scheme | Colon Classification (CC) |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ratan Tata Library | Ratan Tata Library | 2022-09-26 | 5782, 27/03/2017, RAJKIRAN BOOK AGENCY | 749.00 | X:513 Q6 | RT1583104 | 2022-09-26 | 749.00 | 2022-09-26 | General Books |