Marketing management : (Record no. 747991)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00968nam a2200301Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240919154902.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220927b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131767160 |
| 037 ## - SOURCE OF ACQUISITION | |
| Terms of availability | Textual |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SDCL |
| Transcribing agency | SDCL |
| Language of cataloging | eng |
| 041 ## - LANGUAGE CODE | |
| Source of code | eng |
| Language code of text/sound track or separate title | eng |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 386077 |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | a South Asia perspective / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Delhi : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | Various Pagination |
| Dimensions | cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Reference |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jha, Mithileshwar |
| 9 (RLIN) | 431518 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 9 (RLIN) | 395269 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Koshy, Abraham |
| 9 (RLIN) | 395270 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Classification part | X:51-8 Q3 |
| Koha item type | Textual |
| Source of classification or shelving scheme | Colon Classification (CC) |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Colon Classification (CC) | South Campus Library | South Campus Library | 2022-09-28 | 208, 17/12/2014, Classic Book Service | 743.75 | 1 | X:51-8 Q3 | SC1511987 | 2025-10-24 | 2025-09-29 | 743.75 | 2022-09-28 | Textual |