Advertising , promotion and supplemental aspects of integrated marketing communications. (Record no. 787300)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00716nam a2200253Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220928130557.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220927b |||||||| |||| 00| 0 eng d |
| 037 ## - SOURCE OF ACQUISITION | |
| Terms of availability | Textual |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SDCL |
| Transcribing agency | SDCL |
| Language of cataloging | eng |
| 041 ## - LANGUAGE CODE | |
| Source of code | eng |
| Language code of text/sound track or separate title | eng |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shimp Terence A |
| 9 (RLIN) | 474751 |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising , promotion and supplemental aspects of integrated marketing communications. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Australia |
| Name of publisher, distributor, etc. | Thompson |
| Date of publication, distribution, etc. | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi,650p |
| Dimensions | cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business Communication |
| 9 (RLIN) | 431686 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Classification part | X:8N1, P3 |
| Koha item type | Textual |
| Source of classification or shelving scheme | Colon Classification (CC) |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| South Campus Library | South Campus Library | 2022-09-28 | X:8N1 P3 | SC1251263 | 2022-09-28 | 2022-09-28 | Textual |