Marketing management: A south asian perspective (Record no. 7945)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01239nam a2200349Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220912144426.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220909b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131767160 (pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | SL01561216 |
| 037 ## - SOURCE OF ACQUISITION | |
| Terms of availability | Textual |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CSL |
| Language of cataloging | eng |
| Transcribing agency | CSL |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler Philip; Keller Kevin Lane; Koshy Abraham; Jha Mithileshwar |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing management: A south asian perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Delhi |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv,595+v.p. col.ill. |
| 500 ## - GENERAL NOTE | |
| General note | Appendix A.1-A.13p.; Endnotes E.1-E.59p.; Glossary G.1-G.9p.; IndexI.1-I.10p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Market opportunities |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | General Science |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kalra Dharam Vir |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler Philip; Keller Kevin Lane; Koshy Abraham; Jha Mithileshwar |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Classification part | B2T0bX:8B, P6;Q3-;4 |
| Koha item type | Textual |
| Source of classification or shelving scheme | Colon Classification (CC) |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Science Library | Central Science Library | 2022-09-12 | 3530, 14/03/2014, Educational Book Agency (India) | B2T0bX:8B P6;Q3-;4 | SL1561216 | 2022-09-12 | 2022-09-12 | Textual |