Normal view MARC view ISBD view

To study and understand various elements of the marketing strategy in the Indian paharmaceutical industry and to develop a marketing plan for a new product - an antiepileptic brand (Record no. 882244)

MARC details
000 -LEADER
fixed length control field	01080nam a2200277Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field	OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20220930091541.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	220926b \|\|\|\|\|\|\|\| \|\|\|\| 00\| 0 eng d
037 ## - SOURCE OF ACQUISITION
Terms of availability	Theses
040 ## - CATALOGING SOURCE
Original cataloging agency	CRL
Transcribing agency	CRL
Language of cataloging	eng
041 ## - LANGUAGE CODE
Source of code	eng
Language code of text/sound track or separate title	eng
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Amardeep Singh Au.
9 (RLIN)	545986
110 ## - MAIN ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element	University of Delhi. Faculty of Medical Sciences. Department of Pharmaceutical Management
9 (RLIN)	545987
245 #0 - TITLE STATEMENT
Title	To study and understand various elements of the marketing strategy in the Indian paharmaceutical industry and to develop a marketing plan for a new product - an antiepileptic brand
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc.	2010
300 ## - PHYSICAL DESCRIPTION
Extent	146
--	p.
Dimensions	cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	PHARMACOLOGY
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Dr. Manmohan Singh Chugh Gu.
9 (RLIN)	545988
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Prof. B. P. Srinivasan Gu.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	University of Delhi. Faculty of Medical Sciences. Department of Pharmaceutical Management
9 (RLIN)	545989
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Dissertations
Source of classification or shelving scheme	Colon Classification (CC)

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total Checkouts	Barcode	Date last seen	Price effective from	Koha item type
				Central Library	Central Library	2022-09-30		TH0019700	2022-09-30	2022-09-30	Thesis