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University of Delhi. Faculty of Commerce and Business Studies. Deptt. of commerce(Personal Name)
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Work cat.: (OSt)1849783: Malhotra Suzanee Au.; Jain Abhay Gu.; Jain Sanjay K. Gu. 1237510, Brand Love, its Antecedents and Consequences: An Empirical Study with Reference to Hedonic and Utilitarian Products, 2022