Entry Personal Name

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 748923

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20250326144028.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 250326|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

100 ## - HEADING--PERSONAL NAME

• Personal name: Plummer J

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt)1302072: Plummer J, Online advertising playbook : proven strategies and tested tactics from advertising research foundation, 2007