Convergence Marketing: strategies for reaching the new hybrid consumer Wind Y J; Mahajan V And Others
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TextLanguage: English Publication details: New Jersey New Jersey, Prentice Hall 2002Description: xxviii,336ISBN: - 0-13-065075-7
- X:51 P2
Textbook
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Faculty of Management Library | Faculty of Management Library | X:51 P2 (Browse shelf(Opens below)) | Available | ML1264319 |
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Convergence Marketing: strategies for reaching the new hybrid consumer
APA
Wind Y J, . (2002). Convergence Marketing: strategies for reaching the new hybrid consumer. New Jersey: New Jersey, Prentice Hall.
Chicago
Wind Y J, . 2002. Convergence Marketing: strategies for reaching the new hybrid consumer. New Jersey: New Jersey, Prentice Hall.
Harvard
Wind Y J, . (2002). Convergence Marketing: strategies for reaching the new hybrid consumer. New Jersey: New Jersey, Prentice Hall.
MLA
Wind Y J, . Convergence Marketing: strategies for reaching the new hybrid consumer. New Jersey: New Jersey, Prentice Hall. 2002.
