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Brand positioning : strategies for competitive advantage Sengupta S
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TextLanguage: English Publication details: New Delhi New Delhi, Tata Mc-Graw-Hill 1990Description: 299pOther classification: - X:512 N0;5
Textbook
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Textbook
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Faculty of Management Library | Faculty of Management Library | X:512 N0;5 (Browse shelf(Opens below)) | Available | ML1021368 |
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Brand positioning : strategies for competitive advantage
APA
Sengupta S, . (1990). Brand positioning : strategies for competitive advantage. New Delhi: New Delhi, Tata Mc-Graw-Hill.
Chicago
Sengupta S, . 1990. Brand positioning : strategies for competitive advantage. New Delhi: New Delhi, Tata Mc-Graw-Hill.
Harvard
Sengupta S, . (1990). Brand positioning : strategies for competitive advantage. New Delhi: New Delhi, Tata Mc-Graw-Hill.
MLA
Sengupta S, . Brand positioning : strategies for competitive advantage. New Delhi: New Delhi, Tata Mc-Graw-Hill. 1990.
