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Managing brand equity capitalizing on the value of a brand name Aaker D V

By: Material type: TextLanguage: English Publication details: NY NY, The Free Press 1991Description: 299pISBN:
  • 0-02-900101-3
Other classification:
  • X:513.73 N1
Item type: Textbook
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Textbook Faculty of Management Library Faculty of Management Library X:513.73 N1 (Browse shelf(Opens below)) Available ML1267601

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