Advanced introduction to pricing strategy and analytics

By:

Rao, Vithala R

Material type:

TextLanguage: English Series: Elgar advanced introductionsPublication details: Cheltenham : Edward Elgar Publishing, 2023.Description: x, 305pISBN:

9781788110099

Subject(s):

Other classification:

X:(B28) R3

Summary: This Advanced Introduction explores strategies of pricing products (goods and services) that can be employed by a firm. The analytical techniques and data necessary for implementing the pricing strategies are described in an easy-to-understand manner, along with examples. Pricing strategies covered include cost-plus, reference value pricing, product line pricing, pricing product bundles, pricing over time, pricing under competition, and subscription pricing.

Item type:

Textual

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Textual	South Campus Library	South Campus Library			X:(B28) R3 (Browse shelf(Opens below))					Available			SC1690955

This Advanced Introduction explores strategies of pricing products (goods and services) that can be employed by a firm. The analytical techniques and data necessary for implementing the pricing strategies are described in an easy-to-understand manner, along with examples. Pricing strategies covered include cost-plus, reference value pricing, product line pricing, pricing product bundles, pricing over time, pricing under competition, and subscription pricing.

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