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International marketing: An Indian adaptation

By: Contributor(s): Material type: TextPublication details: New Delhi Wiley India Pvt. Ltd. 2021Description: xxxii, 721 p. Includes bibliographical reference and indexISBN:
  • 9789354243370
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Summary: nternational Marketing, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand state-of-the-art global marketing practices and recognize how marketing managers work across business functions to achieve overall corporate goals.
Item type: Textual
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Textual Ratan Tata Library Ratan Tata Library Available RT1585306

nternational Marketing, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand state-of-the-art global marketing practices and recognize how marketing managers work across business functions to achieve overall corporate goals.

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