Consumer behavior and marketing strategy
Material type:
TextLanguage: English Series: Irwin Series in MarketingPublication details: Boston Irwin 1993Edition: 3Description: xxvii,772p cmISBN: - 0256105677
- X:1:(S:44), M7;N3
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Ratan Tata Library | Ratan Tata Library | X:1:(S:44) M7;N3 (Browse shelf(Opens below)) | Available | RT1052529 |
Bibliography chapterwise; Glossary: P739-753
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