Service-dominant logic of marketing Dialog, debate, and directions

By:

Lusch Robert F Ed

Contributor(s):

Vargo Stephen L

Material type:

TextLanguage: English Publication details: Armonk M E Sharpe 2006Description: xviii, 449p cmISBN:

076561491X

Subject(s):

Commerce

DDC classification:

X:511-8, P6

Item type:

General Books

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