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B2B brand management With the co-operation of Ines Michi.

By:

KOTLER Philip

Contributor(s):

PFOERTSCH Waldemar

Material type:

TextLanguage: English Publication details: Berlin Springer 2006Description: xvi, 357p cmISBN:

9783540253602

Subject(s):

Commerce

DDC classification:

X:511-8, P6

Item type:

General Books

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Bibliography: p 331-41

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