Advertising communications promotion management

By:

Percy Lary

Contributor(s):

Rossiter John R

Material type:

TextLanguage: English Series: McGraw Hill Series in MarketingPublication details: Boston Irwin McGraw Hill 1998Description: xvi, 640p cmISBN:

007053943X

Subject(s):

Advertising

DDC classification:

X:513, M7;N8/TD1

Item type:

General Books

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Appendix: P 611-23; Published previously as Advertising and Promotion Management

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