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Promotional management and marketing communication

By: Contributor(s): Material type: TextLanguage: English Series: Dryden Press Series in MarketingPublication details: Chicago Dryden Press 1986Description: vii, 652p cmISBN:
  • 0030694140
Subject(s): DDC classification:
  • X:51-8N91, M6
Item type: General Books
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Glossary p 635-43

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