Advertising principles, problems and cases

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TextLanguage: English Publication details: Homewood Irwin 1977Edition: 5Description: xviii,690p. cmISBN:

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General Books

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	General Books	Ratan Tata Library	Ratan Tata Library			X:513 L7/TD3 (Browse shelf(Opens below))					Available			RT0833414

Bibliography: p 675-677

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