Marketing management
Material type:
TextLanguage: English Publication details: Homewood Irwin 1968Edition: 3Description: xv, 925p. cmSubject(s): DDC classification: - X:51-8, K8;1-3/TD3
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Ratan Tata Library | Ratan Tata Library | X:51-8 K8;1-3/TD3 (Browse shelf(Opens below)) | Available | RT00302452 Res |
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| X:51-8 K8; P5/TD Basic marketing A global- managerial approach | X:51-8 K8/TD Basic marketing A managerial approach | X:51-8 K8;1-3/TD3 Marketing management | X:51-8 K8;1-3/TD3 Marketing management | X:51-8 K8;1-3/TD3 Marketing management | X:51-8 K8;1-3/TD3 Marketing management | X:51-8 K8;L1/TD3 Basic marketing A managerial approach |
Bibliography at the end of each chapter; Appendixes p 913-18
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