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Contemporary marketing

By: Contributor(s): Material type: TextLanguage: English Series: Dryden Press Series in MarketingPublication details: Illinois Dryden Press 1980Edition: 3Description: xx,536p cmISBN:
  • 003051391X
Subject(s): DDC classification:
  • X:51, L7;M0
Item type: General Books
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
General Books Ratan Tata Library Ratan Tata Library X:51 L7;M0 (Browse shelf(Opens below)) Available RT0719106

Appendix: p 485-93; Glossary: p 494-516

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