Global brand strategy Unlocking brand potential across countries ,cultures and markets
By: Material type:
TextLanguage: English Publication details: London Kogan Page 2004Description: xii, 260p cmISBN: - 0749442131
- X:511-8, P4
General Books
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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General Books
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Ratan Tata Library | Ratan Tata Library | X:511-8 P4 (Browse shelf(Opens below)) | Available | RT1389023 |
Bibliography P 251-56
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Global brand strategy
APA
Van GELDER Sicco, . (2004). Global brand strategy. London: Kogan Page.
Chicago
Van GELDER Sicco, . 2004. Global brand strategy. London: Kogan Page.
Harvard
Van GELDER Sicco, . (2004). Global brand strategy. London: Kogan Page.
MLA
Van GELDER Sicco, . Global brand strategy. London: Kogan Page. 2004.
