Principles and practice of marketing
Material type:
TextLanguage: English Publication details: London McGraw Hill Publishing 2001Edition: ED 3Description: xxiii, 823p cmISBN: - 0077096134
- X:51, P1
General Books
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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General Books
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Ratan Tata Library | Ratan Tata Library | X:51 P1 (Browse shelf(Opens below)) | Available | RT1162739 |
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| X:51 N9 On marketing How to create win and dominate marketing | X:51 P0 Cases in strategic marketing | X:51 P0 Textbook of marketing. | X:51 P1 Principles and practice of marketing | X:51 P1 Enterpreneurial marketing Lessons from Wharton's | X:51 P1.1-P1.5 Marketing Critical perspectives on business and management | X:51 P1.1-P1.5 Marketing Critical perspectives on business and management |
C D Included; Glossary P 776-792
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