Strategic Marketing An introduction
Material type:
TextLanguage: English Publication details: London Routledge 2000Description: xvii, 318p cmISBN: - 0415208114
- X:51:(S:44), P0
General Books
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Ratan Tata Library | Ratan Tata Library | X:51:(S:44) P0 (Browse shelf(Opens below)) | Available | RT1158571 |
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| X:51:(S:44) L8 Psychological Princi[ples of Marketing And Consume | X:51:(S:44) N7 Marketing psyschology The paradigm in the wings | X:51:(S:44) N8 Consumer psychology for marketing | X:51:(S:44) P0 Strategic Marketing An introduction | X:51:(S:44) P5 Market -driven thinking achieving contextual inte | X:51:(S:44) Q7 Markets and the arts of attachment | X:51:(T) L4 Competc student manual A dynamic marketing simul |
Bibliography: P 303-12
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