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By:

Wright John S, and others

Material type:

TextLanguage: English Publication details: New York McGraw-Hill 1971Edition: 3Description: xv,816p cmSubject(s):

Advertising

DDC classification:

X:513, L1

Item type:

General Books

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	General Books	Ratan Tata Library	Ratan Tata Library			X:513 L1 (Browse shelf(Opens below))					Available			RT0068396

Appendix: p 61-77; Glossary: p 779-802

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