Measuring advertising effectiveness

By: Contributor(s): Material type: TextLanguage: English Series: McGraw-Hill Series in Marketing and Advertising Ed by Steuart Henderson BrittPublication details: New York McGraw-Hill 1963Description: xi,399p cmSubject(s): DDC classification:
  • X:513, K3/TD3
Item type: General Books
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
General Books Central Library Ratan Tata Library X:513 K3/TD3 (Browse shelf(Opens below)) Checked out to Niteen (RL051000059) 2011-01-24 RT0338498

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