Fundamentals of marketing
Material type:
TextLanguage: English Series: McGraw Hill Series in MarketingPublication details: New York Tata McGraw Hill 1994Edition: 10thDescription: xxviii, 697p Bibliography chapterwise cmDDC classification: - X:51, K7;N4/TD3
General Books
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Ratan Tata Library | Ratan Tata Library | X:51 K7;N4/TD3 (Browse shelf(Opens below)) | Available | RT01144969 Res |
Previously written by William J Stanton; Glossary: p 653-72
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