Readings in marketing management

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TextLanguage: English Publication details: NJ Prentice-Hall 1972Description: xiv, 457p cmISBN:

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	General Books	Ratan Tata Library	Ratan Tata Library			X:51-8 L2 (Browse shelf(Opens below))					Available			RT0075684

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Previous	X:51-8 L1;L5 Promotional strategy	X:51-8 L1;L5 Promotional strategy	X:51-8 L1;M3 Promotional strategy Managing the marketing comm	X:51-8 L2 Readings in marketing management	X:51-8 L2 Marketing planning and competitve strategy	X:51-8 L2 Marketing planning and competitve strategy	X:51-8 L2 Organizational buying behaviour	Next

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