Consumer behaviour and branding Concepts, readings and cases The india context is Ramesh Kumar

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TextLanguage: English Publication details: Noida Pearson 2009Description: xv, 607p cmISBN:

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General Books

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	General Books	Ratan Tata Library	Ratan Tata Library			X:1:(S:44) P9 (Browse shelf(Opens below))					Available			RT1462678

Bibliography: p239-256

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